Author: Lyla
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How the Availability Heuristic Skews Your Thinking (and What to Do About It)
This is a reading note from Thinking, Fast and Slow by Daniel Kahneman, Chapter 12: The Science of Availability. Why do people think some coworkers contribute more than others, even when they don’t?Why do we misjudge how assertive we are or how much we’ve done in a team project? The answer often lies in a…
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What I Learned from the Google Cortex Framework for GA4 Data Analysis
As digital analytics matures, it’s clear that tapping into raw data from various systems is essential. This integration enables us to enrich datasets, combine information across platforms, and lay the groundwork for building advanced AI capabilities. While I didn’t deploy the Cortex Framework myself, exploring its approach to handling GA4 data gave me valuable insights…